Pop shop

The artistic design duo Pernilla Ohrstedt and Asif Khan – aka Pernilla & Asif – are world renowned for their whimsical projects. So much so chic Parisian store Colette put a version of their dreamy cloud installation into its Christmas window and Singapore Park hosted a construction of two rope cones filled with melting ice blocks and flowing sand. But it’s in the heart of Hackney, the host of this summers Olympic Games, where the trained architects are currently working on their biggest artistic design yet.

The Beatbox Pavilion, an experimental building-cum-musical instrument, is designed to represent Coca-Cola during the London 2012 Olympic and Paralympic Games. This interesting collaboration has bridged the gap between the drinks, design and music industries as Mark Ronson joins the team to integrate innovative sound technology into the structure.

From sports sound such as athletes heartbeats and shoes squeaking to the superstar DJ’s Coca-Cola anthem for London 2012, the giant swirl of 200 red and white sound cushions will allow visitors to play the piece of architecture like a musical instrument. Let the fun and games begin!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: